Pricing & Planning · 6 min read
How Much Does a Website Redesign Cost?
A redesign isn't automatically cheaper than a new build — it depends on how much of the existing site can genuinely be reused versus how much needs to be rebuilt from scratch.
What Changes the Price
Whether content and structure carry over, or whether the redesign includes a full content and information-architecture overhaul.
How much custom functionality exists on the current site that needs to be preserved or rebuilt.
Whether the redesign includes an SEO migration plan to avoid losing existing rankings during the transition.
The Risk Most Businesses Miss
A redesign done without a URL and redirect strategy can tank search rankings that took years to build — that planning work is part of the cost, not optional.
Losing analytics history or breaking tracked conversions during a redesign is a common, avoidable mistake.
When a Redesign Is Worth It
When the current site is actively costing conversions through poor mobile experience, slow load times, or outdated design that undermines trust.
When the business itself has changed enough that the site no longer reflects what's actually being offered.
FAQ
Common Questions
It can, if URLs change without proper 301 redirects. Done correctly, a redesign can improve rankings rather than hurt them.
If the current information architecture and content are fundamentally sound, a redesign preserves that value. A full rebuild makes sense when the foundation itself is the problem.
Rising bounce rates, declining mobile conversions, and a design that no longer matches your brand are the clearest signals.
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